Course Features


    Duration        :4 Days

   Next Intake    :Jan. 2021

   Lectures         :4 Classes

   Course Fee    :₦200,000

Learn how to interpret and develop marketing strategies in the current and future business environment. You will study the internationalisation of business and marketing strategy, taking into consideration current trends from the marketplace.

  • Strategic Brand Management
  • Strategic Marketing
  • Digital Marketing
  • Emotional Intelligence
  • Integrated Marketing Communications

Upon completion of the module, you will be able to:

  • Evaluate the principles of marketing
  • Summarise and critically assess the key factors affecting business performance in international markets
  • Appraise the impact of emerging issues on international marketing activities
  • Analyse and synthesise the different elements of the marketing mix and the role of these elements in achieving marketing objectives
  • Evaluate the response of an organisation to global external forces

This course is designed for executives with:

  • A strong undergraduate degree in any discipline
  • Up to two years of postgraduate work experience ready to build a foundation for a career in marketing
  • those looking to improve their career prospects in marketing.
  • managers looking to improve their knowledge in marketing.

Why study with ICSB?

Intercontinental School of Business and Management is a premium business school with the aim of improving her students’ performance through partnerships that focus on career readiness, online and blended learning, competency-based education, and data and analytics.

Internationally Recognized Certificate

Networking Opportunities

Real - Life Case Studies


Related Courses

Accounting and Finance

  • Executive Programmes

Understand the importance of investment and financial decisions in creating and capturing value for businesses,