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This event is designed for CEOs, top executives and mid and senior management staff, to provide grounds for comparing the organization’s strategic objectives and the contribution of the performance management practices.

During this programme, the attendees will understand the bases of competitive strategies, and be able to develop business strategies to gain long term competitive advantage.

Modules

  • Integrated marketing
  • Strategic Leadership
  • Strategic Financial Management
  • Strategic human resource management

Side Attractions

  • Study packs
  • Tea breaks
  • Buffet lunch